Serena Williams makes life after tennis even more inspiring!

Serena Williams continues to redefine what it means to be a champion—on and off the court. This spring, she marked two major milestones: the first anniversary of her beauty brand, WYN Beauty, and her entry into professional basketball ownership as a co-owner of the WNBA’s Toronto Tempo.

In April 2025, Serena celebrated the one-year anniversary of WYN Beauty, her clean beauty brand designed to empower individuals through self-expression and confidence. At a pop-up event in Los Angeles, she emphasized the importance of inner beauty, attributing her self-assurance to the affirmations and encouragement from her parents during her upbringing. WYN Beauty reflects Serena’s personal journey, offering inclusive products like the “Nothing to See Concealer” and the “Taking Shape Brow Shading Pencil,” with packaging inspired by her tennis legacy.  

Adding to her impressive portfolio, Serena announced her co-ownership of the Toronto Tempo, the WNBA’s first Canadian team set to debut in 2026. She expressed her excitement about this venture, stating, “This moment is not just about basketball; it is about showcasing the true value and potential of female athletes.” Serena plans to contribute to the team’s branding and merchandise, bringing her unique perspective and experience to the franchise.   

From the tennis courts to the boardroom, Serena Williams continues to break barriers and inspire. Her dedication to empowering women, whether through beauty or sports, exemplifies her commitment to excellence and inclusivity.

Follow Serena’s journey and stay updated on her latest ventures by visiting her Instagram.